-Salamatu Adamu, Founding partner, Cavemen Africa
We started production on Ashābu’l Kahf, and it has been one of those moments where you pause and realise: this is exactly the work we are meant to be doing right now at Cavemen Africa.
Why this project , why now
It’s our first production of the year and one of the new projects we’re introducing at Cavemen Africa. Last year, we spent a lot of time strengthening our projects ; testing, refining, figuring out what works and what doesn’t. This year feels different. This year is about building the production framework. About structure. About intention. About Cavemen Studio.
Building with people, not placeholders
What’s been most remarkable isn’t just the idea itself, but the people. We have expert hands in the house, and at the same time, the team is stepping into real crew roles — not placeholders, not assistants, but responsibility. Some are learning the ropes for the first time, learning on the job, figuring it out as we go. There’s something honest about that. That’s how community is built.
Ashābu’l Kahf is about many things at once. It’s about the hardworking Muslim founders we want to spotlight and learn from, across different sectors. It’s about the urge to create during Ramadan — that pull to slow down, reflect, and still show up with purpose. And it’s about continuously returning to the philosophy behind Cavemen Africa: resilience, collaboration, faith, and values.
The story of The People of the Cave has always stayed with me. Young believers who chose faith over fear. Who withdrew for the sake of Allah. Who trusted that stepping away didn’t mean disappearing and emerged protected, strengthened, elevated.
That story feels very close to what many Muslim entrepreneurs are living today. Building in a complex world. Holding on to values. Choosing faith when fear would be easier. These are modern-day People of the Cave.
This Ramadan, we’re sharing a 10-episode podcast , one conversation every day. Ten Muslim entrepreneurs. Real stories. Spiritual reflections. Business lessons. Not polished success stories, but honest journeys and barakah-driven wisdom.
This project isn’t about chasing attention. It’s about alignment. It’s about making work that reflects who we are becoming. Faith is not something we add on later , it’s central to how we build.
Ashābu’l Kahf is part of that journey. And in many ways, so is Cavemen Africa.
By Salamatu Adamu
Founding Partner, Cavemen Africa